[self setTitle:nil];

When I tell people I am going to be making my own software, specifically a game for the iPhone (to start) this almost always garners a very positive response. If the person has an iPhone I like to ask them what applications and games they have or like the best. Typically I get this response:

Not too many, I don’t pay for things on the App Store. I do not see the point.

This drives me nuts and it got me thinking. Most people have never directly bought any software. They have their operating system, their web browser, and an office suite. All things that probably came with their current computer. They are not used to buying software for their computer, let alone their phone. They will buy XBox 360 / Wii / Playstation 3 games but they don’t make the connection that those games are just software for a different device.

The App Store is great for introducing people to the concept of buying software to add value to their device. The iPhone is the first platform to sell software in a easy convenient safe way and package it all up for casual users. The same people who say they never pay for anything on the App Store seem to end up buying applications or games later on. The App Store makes the process of buying software a one step impulse buy which will hopefully open up the application market to casual users over time.